EU Fab 6 launches Wine Sound album from Abruzzo winemaking

The EU Fab 6 campaign has released Wine Sound, a new album and short film built from the recorded sounds of Abruzzo vineyards and wineries. The project is meant to promote PDO and PGI European wines and deli meats through an immersive music-and-image experience now streaming online. Why it matters: - Wine Sound turns wine production into a cultural product that can reach consumers beyond traditional wine marketing. - The project is designed to reinforce the value of origin, quality and authenticity for PDO and PGI European products. - The album and film can also support tastings in wine shops and specialized retail points with a multisensory format. What happened: - The EU Fab 6 campaign launched Wine Sound on June 15, 2026. - The project is part of “The EU Fab 6 – Savour the PDO and PGI Wines and Deli Meats from Europe” campaign. - The album is now available on major streaming platforms, including Spotify , Apple Music, iTunes, Amazon and YouTube. - A 25-minute short film was also released to visually follow the same production phases. - The campaign is co-financed by the European Union and promotes European excellence in the United Kingdom and Switzerland. The details: - Wine Sound includes 10 original tracks built from authentic sounds recorded during viticulture and winemaking. - The sound palette runs from wind in the vine rows and pruning shears during harvest to fermentation, ageing, bottle opening and the final toast. - Recordings were made in Abruzzo, in vineyards and wineries linked to the Consorzio Tutela Vini d’Abruzzo. - The album is inspired by Vini d’Abruzzo and the region’s connection to its territory of origin. - The short film uses evocative images to interact with the tracks in an immersive audio-visual experience. - Creative direction came from Blancdenoir Communication Agency. - The campaign is supported by six consortia: Consorzio Italiano Tutela Mortadella Bologna, Consorzio Cacciatore Italiano, Consorzio Zampone e Cotechino Modena PGI, ODG des Premières Côtes de Bordeaux et Cadillac, Asociación para la Promoción del vino de Garnacha – Garnacha Origen, and Consorzio Tutela Vini d’Abruzzo. - The campaign also promotes products marked with the PDO and PGI labels through tastings, education and promotional events. - The album and short film are also available on YouTube as a companion video experience. Between the lines: - The project extends wine promotion into music and film, a sign the campaign is trying to modernize how certified European foods and wines are presented. - Abruzzo is positioned as both a source of wine and a source of creative identity, not just a production region. - The format suggests the campaign is targeting consumers who may respond more to storytelling and sensory content than to traditional product messaging. - Alessandro Nicodemi, president of the Consorzio Tutela Vini d’Abruzzo, said the project offers a new way to tell the story of Abruzzo and its wines through music. What’s next: - The album and short film are available online for streaming and sharing. - Wine Sound may be used in wine shops and specialized points of sale during tastings. - The EU Fab 6 campaign is expected to keep promoting PDO and PGI European products in the UK and Switzerland through education and events. - Social updates are available on Facebook @theeufab6uk, Instagram @theeufab6.uk and YouTube @TheEUFab6. The bottom line: - Wine Sound is a branding play that turns the sounds of winemaking into a cross-media promotion for Abruzzo and certified European wine.